.jpg "Ficohsa strengthens its regional leadership in the MERCO 2025 Rankings")
Ficohsa consolidates its strong reputation with its prominent presence in the MERCO 2025 rankings in Honduras, Guatemala, Panama, and El Salvador. This recognition confirms the trust of its key stakeholders and the effectiveness of management focused on sustainability and responsible development in every country where it operates.
Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.
Regional Acknowledgment of the Group’s Companies
The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.
- Honduras: Ficohsa is featured in the overall corporate ranking and in the sector-specific assessment that covers the banking and insurance industries. It also achieves a notable position in the ESG Ranking, which reviews environmental, social, and governance indicators.
- Guatemala: the local operation was added to the national general list as well as to the related sectoral ranking.
- Panama: Ficohsa is included in the country’s sector-focused ranking.
- El Salvador: ASESUISA, the group’s insurance subsidiary, gained a place in the general ranking and was recognized as a sector benchmark.
Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.
Leaders honored for their exemplary leadership
The MERCO Leaders ranking highlights the impact and professional achievements of executives across the corporate landscape. Among those acknowledged are:
- Camilo Atala, president of Ficohsa, as one of the leading figures in Honduras and the region.
- José Arturo Alvarado, CEO, and Thetey Martínez, general manager, included in the Top 100 leaders in Honduras.
- Enzo Bizzarro, executive president of ASESUISA, among the Top 100 leaders in El Salvador.
These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.
Reputation as a key strategic element
MERCO assesses companies through an independently audited, multi-stakeholder methodology that incorporates insights from executives, analysts, specialists, and consumers, enabling reputation to be evaluated as a strategic asset that shapes an organization’s long-term sustainability and competitive strength.
Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.
Dedication to Central America and its stakeholders
This acknowledgment highlights the group’s long-range vision, focused on deepening ties with its stakeholders, expanding its regional footprint, and fostering the area’s economic and social progress.
Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.