Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales brought together marketing professionals, communication strategists, brand managers, designers, executives, and entrepreneurs for an intensive training session on the application of neuroscience to business strategy and communication. The event featured a keynote presentation by Spanish expert Néstor Romero, an internationally recognized researcher and consultant with over 100 neuromarketing projects conducted across multiple countries.
The event received official approval from the European Institute of Business and Economics (ISEEN) along with the European Association of Neuromarketing (AEN), guaranteeing both scholarly excellence and practical importance for attendees. Each participant was awarded a digital certificate supported by both organizations.
Throughout the four-hour session, participants explored innovative neuromarketing instruments and strategies, along with actual case examples from several of Europe’s leading neuromarketing facilities. Romero shared a distinctive viewpoint on the impact of neuroscience on consumer behavior, improving brand positioning, and boosting sales via emotionally intelligent marketing approaches.
The program was designed for those aiming to lead in the areas of communication, marketing, and business development, combining a scientific foundation with actionable insights. Participants left equipped to implement neuro-driven strategies that strengthen brand loyalty and improve the customer experience.
Néstor Romero is an engineer from Spain who graduated from the University of Córdoba, boasting significant knowledge in neuromarketing and digital marketing. He actively oversees digital initiatives in numerous nations and imparts knowledge at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Currently, he is the President of the European Digital Marketing Association (AEMD) and also serves as the Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.